Digital streaming services are the next evolution of the music industry. No one barely buys CDs these days. And those who don’t produce beats fast enough will be certainly left behind by others who are cleverer. Being talented alone will not get you to the top. You have to know the tricks in both production and marketing, a knowledge that you’ll learn in detail below.
Buy Your Beats
Rookies think that the artist must authentically make everything. Even professionals like Jay Z and Justin Timberlake need Timbaland to produce their best hits. In your case, you have to play with chances, unless you have the budget to hire a professional music producer (which is not a recommended idea for an indie rapper).
Visit platforms like SoundCloud, Deezer, MixCloud, or Funkwhale to find other indie artists whose beats can get through you. Or, browse through beat stores, choose the best place to buy beats, and examine the selections there. If you’re really aiming at the top charts, look for leased beats. If the single manages to achieve your target, buy the rights, if it doesn’t, you can give the copyright back to the owner.
Build Your Social Media Persona
Music has become more than just sound. People need your persona, and they will be looking for it for the most popular platform today, social media. Instagram is best for photos and short videos. Twitter is for your thoughts and rants. And Facebook accommodates a bit of those two features, but it has become less popular now than before.
However, never think that you can handle all the things on your own. Create a digital marketing management division or work with one. You need others’ opinion about your content because you want it to hook other people, not yourself.
Moreover, the engagement with your audience is all that matters. And imagine if you have to reply to hundreds of responses on your content. It will overwhelm you, for sure.
Feature Your Music in Other Content
This strategy is risky yet inevitable. In order for people to get introduced to your music, you have to market it as the big celebs do. For example, feature your songs in upcoming movies or documentary films. Go local first before you target the global market.
If you are having difficulties in finding out which content to be featured in, consult a marketing professional. Some rappers got to the top because of luck, indeed, but if you have that mentality, you won’t survive. It is best to do all the things possible first and let fate finds its way to you.