musical concert

Three Tips for Indie Rappers to Reach the Top on Streaming Services

Digital streaming services are the next evolution of the music industry. No one barely buys CDs these days. And those who don’t produce beats fast enough will be certainly left behind by others who are cleverer. Being talented alone will not get you to the top. You have to know the tricks in both production and marketing, a knowledge that you’ll learn in detail below.

Buy Your Beats

a dream concertRookies think that the artist must authentically make everything. Even professionals like Jay Z and Justin Timberlake need Timbaland to produce their best hits. In your case, you have to play with chances, unless you have the budget to hire a professional music producer (which is not a recommended idea for an indie rapper).

Visit platforms like SoundCloud, Deezer, MixCloud, or Funkwhale to find other indie artists whose beats can get through you. Or, browse through beat stores, choose the best place to buy beats, and examine the selections there. If you’re really aiming at the top charts, look for leased beats. If the single manages to achieve your target, buy the rights, if it doesn’t, you can give the copyright back to the owner.

Build Your Social Media Persona

digital marketing on a laptopMusic has become more than just sound. People need your persona, and they will be looking for it for the most popular platform today, social media. Instagram is best for photos and short videos. Twitter is for your thoughts and rants. And Facebook accommodates a bit of those two features, but it has become less popular now than before.

However, never think that you can handle all the things on your own. Create a digital marketing management division or work with one. You need others’ opinion about your content because you want it to hook other people, not yourself.

Moreover, the engagement with your audience is all that matters. And imagine if you have to reply to hundreds of responses on your content. It will overwhelm you, for sure.

Feature Your Music in Other Content

streaming songsThis strategy is risky yet inevitable. In order for people to get introduced to your music, you have to market it as the big celebs do. For example, feature your songs in upcoming movies or documentary films. Go local first before you target the global market.

If you are having difficulties in finding out which content to be featured in, consult a marketing professional. Some rappers got to the top because of luck, indeed, but if you have that mentality, you won’t survive. It is best to do all the things possible first and let fate finds its way to you.


How to Build Your Business Brand Locally Fast

The right way to improve your business is by getting more customers, and they will only come when they have a fair idea of what is on offer. In fact, most major brands known to you are the ones with adverts around you in various forms. Somehow, you keep seeing them or hearing about them in your everyday activities at different places. The mind will eventually associate with something it sees frequently. You end up with a higher probability of getting your target audience to buy from you when you engage them often. Here are the tips you should be considering for promoting your business at a local level.


Start Networking Your Business

You need to build the brand of your business and take advantage of any publicity you would get. The right way to start is by creating a buzz about that the company is doing. Create your social media profiles and start being active in them by engaging visitors and other people who are interested in what you do. Meanwhile, use these platforms to show the non-core activities that your employees are doing on behalf of the business. The idea is to create a story for the target audience to follow and form positive associations with your brand.

Give out Merchandise

Branding merchandise and giving it out as free or discounted offers is a useful strategy to make the brand linger in the minds of consumers. They will use the merchandise in everyday activities and give you free advertising to a broader audience. The use of this technique requires a long-term goal, and it may not translate to immediate cash for the business. However, it can be very instrumental in keeping current customers satisfied. Giveaways might appear to have little impact when you look at them from one dimension. However, they can translate into long-term gains. Most people will use the merchandise and remember the brand after several months. Sometimes it can be years. The idea is to have the business grow organically while you also focus on the active marketing strategy.

Create Radio Buzz

radio station

Radio is another excellent form of marketing for local business. Radio commercials like the ones offered by Commercial Kings are a handy way of reaching millions of people concurrently. They can be very creative if you find and use the right ad agency. They can also be catchy to reflect topics of the day so that they are most memorable to people who hear them. Meanwhile, you can combine your ads with other offline marketing strategies to improve their impact.

Ask for Referrals

Your current customers are the ones who are most likely to recommend you to other new ones. Therefore, treat them right and keep them in touch with what you are doing. Create a format of asking for referrals on your website, your social media pages, and physical contact. Have your employees follow a script for taking customer queries on the phone so that they can remember to ask for referrals.

Stay Aggressive

The business should not do one commercial and sit back. Other firms are also targeting your customers. Stay aggressive and consistent so that you build lasting relationships that translate to brand and revenue growth.